Tuesday, July 25, 2017

Noel Cabangon and Curtismith kick-off Coke Studio with unique collaboration

The stark difference in genres is what makes the fusion of Original Pilipino Music (OPM) legend Noel Cabangon and Curtismith, one of today’s hottest rap artists, fresh. The pilot episode of Coke Studio features the unique pairing of both singers that unravels to be an ingenious way of defying their genres.


Cabangon is teamed-up with fast-rising hip hop and rap star Curtismith as part of the refreshing collaborations lined-up by Coke Studio. “It was a fun experience collaborating with him,” said the country singer of his experience with Curtismith. “He has so much energy in him.”

While differing in their musical genres, Cabangon and Curtismith are brought together by their dedication to their craft – pouring their thoughts and baring their souls into every line. This mindset transcends their age gap and genres – showing that they are similar in more ways.

“[An] artist can inspire change,” said Cabangon, who is known for his politically-themed singles. “It’s been proven. We have to be part of something bigger than ourselves; it’s part of being human.”





Noel Cabangon




Curtismith’s generation is one that was expected to do well in school in order to earn a lot of money. “But there are more things that my generation should think about than just money. Follow your passions, take risks,” said the rap artist.

And it was exactly because of taking risks that he was able to catch the attention of billionaire Richard Branson when the latter visited the Philippines – instead of asking a question during the forum, he took it as an opportunity to showcase his rapping skills. Soon after, Branson’s assistant approached him to ask for a copy of the performance.




Curtismith


The duo, with all their respective quirks, called their collaboration as something “magical”, citing that Cabangon exudes a young heart while Curtismith is an old soul within.



Noel Cabangon X Curtismith


“When Noel started to play, it started off slow and I was wondering if it was too slow, but Mito (Curtismith’s real name) found the beat right away,” said Raymund Marasigan, another artist who witnessed the duo’s rehearsals.




Noel Cabangon X Curtismith

Watch how Noel Cabangon and Curtismith collaborate for a refreshing kind of music that celebrates their own genres in the first episode of Coke Studio. Catch it every Saturday at 7 p.m. on TV5 or on
www.youtube.com/CokeStudioPH.



The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Monday, July 24, 2017

TASTE THE SOUNDS OF PINOY MUSIC WITH COKE STUDIO

Music is one of the core unifying forces for Filipinos. The love for music transcends gender, religion, language, social class, and even political affiliations. This year, the world’s largest beverage brand, Coca-Cola, is refreshing the local music landscape with the opening of the first Coke Studio in the country.


The iconic logo of Coke (above), integrated with headphones, and then interpreted into a sofa (below), to show the power of collaboration and stretching artistic boundaries.



The Coke Studio is a platform that features fun and exciting ways that will support Original Pilipino Music through various activities. The main highlight is the collaboration of Pinoy music legends and emerging artists to create their own blend of OPM tunes in various music genres.

The opening of the Coke Studio on July 29, 2017 will also kick-off the 9-epsiode local music show on TV5 and YouTube featuring 14 of the country’s most revered Filipino musicians led by Abra, Gab and John of Urbandub, Ebe Dancel, Noel Cabangon, Franco, Sandwich, and Moonstar 88, together with emerging OPM millennial artists BP Valenzuela, Reese Lansangan, Curtismith, The Ransom Collective, Autotelic, Gracenote, and Jensen and the Flips. The show will be a one-of-a-kind musical experience for Filipinos.

Moonstar88

Sandwhich 
Ebe Dancel



Franco

Abra

Gab and John of Urbandub

Noel Cabangon

Jensen and the Flips

The Ransom Collective

Autotelic

Reese Lansangan

BP Valenzuela

Gracenote

Curtismith


The Coke Studio doesn’t stop there. A Coke Studio Truck will bring the musical experience closer to Filipinos as it goes on a 6-month road trip to various parts of the country. The Coke Studio Truck will be a roving recording studio that will also be a venue for live performances from Coke Studio artists and a wide range of fun on-ground interactive activities and games. Coca-Cola merchandise will also be given away during special raffle promos from the Coke Studio Truck!

The Coke Studio Truck is a stage for local school bands to showcase their talents and original compositions through an online voting system.

The country will soon taste the sound of Pinoy music with Coke Studio. Catch it every Saturday at 7 p.m. on TV5 or on www.youtube.com/CokeStudioPH.




The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.