Most
of us are very keen when it comes to things that inspire us to be more
comfortable and confident with ourselves. We often wonder what it’s like to be
admired by so many so we look up to those people featured in prints, televisions and
other forms of media and go after iconic fashion brands to make us not just
presentable, but also noticeable. And whether or not we’ve got the potential, we still try to become the image we want
others to see, even if we’re not built for the spotlight.
It was a delightful morning when I was able to mingle with Coca-Cola Philippines’ leading men – President and General Manager Diego Granizo and Vice-President for Marketing Stephen Czypionka. It was quite surprising to see that the two looked very comfortable as they took a break from their corporate grind and made poses for Metro Society’s cover for the March issue. Right after the shoot was done, Diego and Stephan began sharing their experiences as they immersed into our Filipino culture and explained what exactly does it mean to truly “taste the feeling” as this new campaign reshapes the whole new Coca-Cola experience.
As I sat down and chatted with Diego, I felt a welcoming ambience. The tall, distinguished Ecuadorian felt at home in the country from the very first moment he came. “As soon as we arrived, when we started going around, I could feel that it was so much like Ecuador,” Granizo stated. Of course, he found that he still had to adjust to some Filipino customs like our laissez faire attitude, mentioning that it was completely different with the time he worked in Germany though he sensed that the change was a shift to a more youthful wavelength.
For the very upbeat Stephan , he describes his arrival in the Philippines with a certain positive energy. He smiled and remarked “When I first landed here, there was an energy I felt. I could feel the good vibes. And there have only been two other places that I felt the same; in Guadalupe in Mexico and in Santiago de Compostela in Spain. I took that feeling as good sign.”
As the two men reminisced about their memories of youth and adventure abroad, I felt that it was the perfect time to ask them about the new Coca-Cola campaign, Taste the Feeling , as this year’s campaign is rallied with the hottest love teams of the generation – James Reid, Nadine Lustre, Enrique Gil, Liza Zoberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
So when I asked what does “Taste the Feeling”exactly mean, Czypionka replied “The campaign aimed to go back to the product--- to refresh, to uplift and to energize. It’s about enjoying and making small moments more memorable and full of happiness.”
Then Diego adds “We are a soft drink company and we are about the moments of hope. It’s about going back to some of our older campaigns, finding that there is something to celebrate everyday”
And from there, I understood. I remembered Coca-Cola has always been in many special moments of my life especially the times I’ve shared it with others. Whenever I sit down and drink a bottle of Coke, I not only feel refreshed, I feel nostalgic, happy, and many more so, that it has definitely become a staple in my lifestyle.
Indeed, to truly taste the feeling with Coca-Cola, is a feeling worth sharing, worth keeping.
It was a delightful morning when I was able to mingle with Coca-Cola Philippines’ leading men – President and General Manager Diego Granizo and Vice-President for Marketing Stephen Czypionka. It was quite surprising to see that the two looked very comfortable as they took a break from their corporate grind and made poses for Metro Society’s cover for the March issue. Right after the shoot was done, Diego and Stephan began sharing their experiences as they immersed into our Filipino culture and explained what exactly does it mean to truly “taste the feeling” as this new campaign reshapes the whole new Coca-Cola experience.
As I sat down and chatted with Diego, I felt a welcoming ambience. The tall, distinguished Ecuadorian felt at home in the country from the very first moment he came. “As soon as we arrived, when we started going around, I could feel that it was so much like Ecuador,” Granizo stated. Of course, he found that he still had to adjust to some Filipino customs like our laissez faire attitude, mentioning that it was completely different with the time he worked in Germany though he sensed that the change was a shift to a more youthful wavelength.
For the very upbeat Stephan , he describes his arrival in the Philippines with a certain positive energy. He smiled and remarked “When I first landed here, there was an energy I felt. I could feel the good vibes. And there have only been two other places that I felt the same; in Guadalupe in Mexico and in Santiago de Compostela in Spain. I took that feeling as good sign.”
As the two men reminisced about their memories of youth and adventure abroad, I felt that it was the perfect time to ask them about the new Coca-Cola campaign, Taste the Feeling , as this year’s campaign is rallied with the hottest love teams of the generation – James Reid, Nadine Lustre, Enrique Gil, Liza Zoberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
So when I asked what does “Taste the Feeling”exactly mean, Czypionka replied “The campaign aimed to go back to the product--- to refresh, to uplift and to energize. It’s about enjoying and making small moments more memorable and full of happiness.”
Then Diego adds “We are a soft drink company and we are about the moments of hope. It’s about going back to some of our older campaigns, finding that there is something to celebrate everyday”
And from there, I understood. I remembered Coca-Cola has always been in many special moments of my life especially the times I’ve shared it with others. Whenever I sit down and drink a bottle of Coke, I not only feel refreshed, I feel nostalgic, happy, and many more so, that it has definitely become a staple in my lifestyle.
Indeed, to truly taste the feeling with Coca-Cola, is a feeling worth sharing, worth keeping.
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| The Men in Charge: Coca-Cola Philippines President & General Manager with Coca-Cola Philippines Vice President for Marketing Stephan Czypionka on the cover of Metro Society's Men's issue for March |
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| I feel sooo honored to be author of the cover story for the March release of Metro Society's Men's issue! |
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