Life's just too short to
fill it with dullness! That's why I was so excited when the beverage giant,
Coca-Cola, launched its new colorful line of drinking water, Wilkins Delight, last April 5, at a
private residence in #46 McKinley Road, North Forbes Park, Makati City.
The Coca-Cola company
introduced Wilkins Delight as part of the growing family of the Wilkins brand
and brings it up to a whole new level as the new drink gives a taste of
excitement for young adults and anyone who want more than just water.
In a media interview
during the launch, Coca-Cola Philippines Vice President Stephan Czypionka said "Young adults hate boredom. They want
their lives to be interesting and colorful.“[They] want to see new places, meet
new people and taste new colorful products that are not only healthy and
hydrate, but also entertain their taste buds."
Wilkins Delight was
created with pure drinking water from your most trusted water brand, Wilkins,
infused with 3 nutritious flavors from real fruits which are Pink Pomelo, Apple and Orange!
It’s a colorful, fruity
twist that hydrates your body naturally, while at the same time excites your
palette and teases your vision with fun light colors. The hydrating burst of
flavors in the new Wilkins Delight will surprise Pinoy millenials to break-free
from the monotony by adding color to their routinely lives.
“This is why today we
create a new generation of water – a unique fusion of all the natural benefits
from your no. 1 trusted water brand Wilkins (Pure) and all the joyful goodness
and fun extracted from real fruit– great refreshing taste, amazing colors, and
an endless option of interesting flavors from fruits!,” added Czypionka.
Fellow media attendees,
Coca-Cola partners and some of our favorite local celebrities and personalities
also gathered in the event and experienced a night of breaking free and got to
enjoy tons of fun and colorful activities!
Coca-Cola gave out more
surprises that night with the reveal of the official TVC for Wilkins Delight
along with the brand’s new powerful set of ambassadors – Kapamilya’s talented star Matteo
Guidicelli and the Philippines’ very
own Miss International 2016 Kylie Verzosa.
In an interview, Kylie
remarked “As someone who's from the beauty pageant industry, I need to take
good care of my health and my complexion by drinking safe and pure drinking
water. With Wilkins Delight, drinking water gets even more fun as it helps
rejuvenate me — keeping my skin healthy. The good thing about Wilkins Delight
is that it comes in three exciting fruit flavors!"
Matteo also shared how
important water is in his every day routine. He said "As an actor, singer
and triathlete, water is always a must for me to help me stay focused,
refreshed and energized. Wilkins has always been my no. 1 go to water for
hydration. Now, drinking water doesn’t have to be boring because of Wilkins
Delight! With the benefits of safe and pure drinking water of Wilkins (Pure)
combined with the infused flavor from real fruits, my daily water routine just
got more colorful with Wilkins Delight!”
Now you can add flavor to
your water and add color to your life with the new Wilkins Delight! Available
in 425ml pack at the suggested retail price (SRP) of P15 in your leading
supermarkets, groceries, and convenience stores; and in 250ml pack for an SRP
of P10 in your favorite sari-sari stores nationwide.
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#ADDCOLORTOLIFE with Wilkins Delight! |
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Me and my beautiful niece Sabrina Precilla! |
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My bfff Angelette Calero brought her lovely nieces Cara Eizmendi, Marianna Racho and Katya Gonzalez, and her handsome nephew IƱaki Eizmendi to the event too!
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Wilkins Delight newest ambassadors Kylie Verzosa and Matteo Guidicelli |
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Coca-Cola Philippines VP for Marketing Stephan Czypionka and the ambassadors during the big reveal! |
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Hosts Justin Quirino and Cara Eriguel with Team Wilkins Delight (L-R): Wilkins Delight ambassador Kylie Verzosa, Coca-Cola FEMSA Philippines Key Accounts Director Patricia Gamboa, Coca-Cola Philippines President and General Manager Diego Granizo, Coca-Cola Philippines Marketing Manager for Stills and New Categories Teejae Sonza, Coca-Cola Philippines Vice President for Marketing Stephan Czypionka and Wilkins Delight ambassador Matteo Guidicelli
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Coca-Cola Philippines Integrated Marketing Communications Manager Macy Magpayo, Starcom AOR Head Federico Piacenzo and Coca-Cola Philippines Integrated Marketing Communication Director Jesus Ferreira |
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Sparkling
Marketing Manager Nina Mahnik, Juice
Senior Brand Manager Major Masa,
Starcom Integration Director Roki Ferrer,
Senior Media & Connections Manager Kris
Perez, Ogilvy One Business Unit Director Oz Arcilla and Senior Digital Manager Jason Gervacio and Starcom
Digital Director Grace Hong
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Wikins Group Brand Manager Criselle Pascual-Villafuerte |
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Coca-Cola Philippines Public Affairs & Communications Manager Samantha Sanchez and Coca-Cola Philippines Vice President for Public Affairs and Communications Adel Tamano
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My fun-loving and ever-fashionable friends Liza Ilarde, Tweetie de Leon-Gonzalez, Rajo Laurel, Jo Ann Bitagcol and Rhett Eala |
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Wilkins Delight squad goals with (L-R) couple Julia Lazareva and Sky Yang, Janina Manipol, Chienna Filomeno and Miles Ng |
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Brothers of fashion Sean and Connor McCann, It Boy LA Aguinaldo and Miko Raval |
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Asia's Next Top Model contenders Jodilly Pendre (left) and Alaiza Malinao (2nd to the right) with their fashion forward friends Guggles Reyes, Anja Vanessa Peters and Ara Arida |
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Couple Chelsea Robato and Christian Busby
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Runway models Jessica Yang and Iago Faria |
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Millennial fashion designers Rik Rasos, RJ Santos and Esme Palaganas |
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