Wednesday, August 23, 2017

Musical worlds collide at Coke Studio with Abra and Gracenote collaboration

The distinct sound of Original Pilipino Music (OPM) thrives in collaboration. With Coke Studio, an OPM rap icon and a fast-rising rock band push the boundaries of music by combining two contrasting genres to create a unified sound that showcases each of their musical mastery, yet brings to light a fresh, new take on OPM—Abra’s striking flow and wordplay fused with Gracenote’s haunting and melodic lyrical tunes.

Abra (a play on his surname “Abracosa”) is famous for his collaborative works with Parokya ni Edgar’s Chito Miranda, Maja Salvador, Reese Lansangan, Loonie, and Ron Henley, to name a few. The witty, fast-talking veteran emcee has made a name for himself as one of the most important wordsmiths in the local hip-hop scene with his significant, unapologetic, and poetic lyrics channeled through a unique rap flow. “That’s [Abra] what people really call me and it also fits because it can be short for ‘abracadabra’, which is not only a magic word, but is old Aramaic for ‘I create words’ and that’s what I do,” said Abra.




Abra


As a part of the line-up of refreshing collaborative musical acts of Coke Studio, the synco-pop-punk-electro-rock trio of Gracenote—Eunice and Jazz Jorge, and EJ Picha—is paired with Abra, where the rapper’s energetic and aggressive style will be complemented by Gracenote’s classical rock background to send shivers down the spines of every listener. “The grace note is not the biggest note; it is a small note which makes an impact.  If you remove it from the song, it will be really felt,” said Gracenote lead vocalist Eunice on the band’s important musical quality.



Gracenote


Unusual but full of possibilities, the collaboration between the two different artists is a surprise for many, but it brings forth a new, exciting dimension for OPM. “We are always looking for something fresh,” said Eunice.

Indeed, fans can only imagine Gracenote’s playful piano and violin tunes, catchy beats, and haunting vocals, overlaid with Abra’s stinging wordplay on life and important social issues, as it brings the house down. For now, Filipinos can only look forward to the new episodes coming up.




Abra X Gracenote


With different perspectives coming in from a variety of sources, the stage for groundbreaking new music is set, fresh tunes produced by local Filipino artists are in the works, and OPM continues to evolve with Coke Studio’s flair for collaboration.

Taste the sounds of Pinoy music as Abra and Gracenote collaborate for Coke Studio. Catch it on August 26, Saturday, at 7 p.m. on TV5 or on www.youtube.com/CokeStudioPH




The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.


No comments:

Post a Comment