Monday, May 30, 2016

Lazada gives a surprise for Pinoy Payday

It's hard saving up nowadays especially if you're not wise with your money. But for us Filipinos, it's often thought that there is this unofficial tradition that we either have to splurge on our first paycheck or give it to our parents to attract good luck. Surprisingly though, I recently found out that a lot of us ultimately splurge ourselves on food instead of other items through the country's number one online shopping website, Lazada (lazada.com.ph).

Based on its recent online surveys, payday for Filipinos is more about food than anything else as 47.4% of the participants say they spend the same with payday meals and regular meals, while 26% spend on 21% claim to spend twice as much on payday meals. Also, 55% of the respondents reported they spend their first paycheck on treating their family to a lunch or dinner while 37.5% immediately associate any bonus salary to treating their family to a meal, sometimes dreading the day when their families, friends and even on some occasions, their co-workers ask for a payday "blowout". 


 
But for most, the rest of the earnings go to bills! Or at least majority of it, as 74% of respondents say that during the 15th and 30th are mostly the time to pay their dues. 88% say that bills (electricity, water, phone, rent, credit card) take up the bulk of their salaries and it really doesn't help at all that 54% of them have experienced salary deduction due to lateness or absence. It also doesn't help that many of us Filipino workers experience nuisance just to get our salary from ATMs traffic. I mean, imagine the long lines! According to Lazada, 24% of respondents say that payday traffic bothers them most while 15% mention that mall overcrowding is also a huge turn off for ready spenders. Especially for us ladies who are ready to shop till we drop. 

Oh! And speaking of which, Lazada also revealed that majority of shoppers are females during paydays as most items sold are in the health and beauty category. Well a girl has always got to look her best. Am I right, ladies? Besides, people still have to allocate a little extra for the small ticket essentials to look and feel good about themselves.  


But with all the hassle and bustle of paydays, it's a good thing e-commerce has helped lighten the load of payday inconvenience. Lazada for instance, allows customers to look for best value items without having to go through the ATM lines or the mall crowds. Lazada also offers deferred payment options to give Filipinos more choices on how to manage their hard-earned cash.
And to help bring the feeling of shopping spree satisfaction on payday, Lazada is launching its Payday Sale this May 30 to June 2. A wide assortment of products such as quality bags, electronic gadgets, accessories, etc. and flash sales are up to 85% off. Plus, great deals can be expected on items such as the AVR Box Virtual Reality 3D Glass, a Casio Youth Digital Men’s Stainless Watch and an Ace 32” Slim LED TV! You can get a chance to win surprise goodies on the Lazada official Facebook page, as well.    

 

Can't wait till my next online shopping spree! To know more about the Lazada Payday Sale, you can visit www.lazada.com.ph or download the Lazada mobile app for free. 



Thursday, May 12, 2016

Havaianas honors Japanese roots at MYOH 2016


I looove Japan! Everything from its majestic landscapes, spot-on fashion trends, advanced technologies, exquisite food and perfectly preserved traditions are inspirations to me. So when I heard that Havaianas will be launching its 11th Make Your Own Havaianas with a Japanese theme at the SM Mega Mall Fashion Trade Hall I told myself I really needed to check this out. Then I became even more ecstatic as it finally came true when Havaianas invited me to its official MYOH launch on April 21! 

But, if you’re probably wondering -- "Why Japanese?", then try to take a look at the little rice straw patterns on each Havaianas pair. These are actually the marks of its Asian heritage as our favorite flip-flop brand was conceptualized with the Japanese Zori, flat thonged sandals made of straw and fibers!  And this year, to commemorate its proud eastern legacy MYOH kicked off with a Japanese Shibori (ancient dyeing technique) theme.
Besides the fact that I got my very own customized Shibori patterned Havaianas flippies, it took a while for me to decide which pins to get as the new pins were all so kawaii! But in the end, I got myself the cute robot and ninja pins I really enjoyed the taking pictures in the Instagram booth, stamping away in the Shibori-stamping area and even made my own Shibori-inspired bracelet too!
Things got even more exciting as some of our favorite idols and celebrities graced the event. What's more, PBB 737’s cutest love team Bailey May and Ylona Garcia, lovely Julia Barretto, Sports idols Kiefer Ravena, Mika Reyes and Jeron Teng, Laura Lehmann and Von Pessumal joined the fun as this year’s proud celebrity assemblers!
 
And because Havaianaticos all over the country cannot wait to make their own Havaianas, MYOH has officially opened to selected All Flip-Flops branches nationwide! Check out the following in Metro Manila: Corte de las Palmas in Alabang Town Center, G/F North Wing in SM Mall of Asia, All Flip-Flops Bonifacio High Street, All Flip-Flops TriNoma, and All Flip-Flops Robinsons Ermita. In the provinces, drop by: All Flip-Flops SM City Baguio, All Flip-Flops SM City Cabanatuan, All Flip-Flops SM City Calamba, All Flip-Flops SM City Tarlac, All Flip-Flops SM City Iloilo, All Flip-Flops SM City Bacolod, All Flip-Flops SM Seaside City Cebu, SM Lanang Premier, and SM City Cagayan de Oro Activity Center. 

It's really thanks to this year's Make Your Own Havaianas,  I was able to once again walk into the  Land of the Rising Sun with fashionably new flip-flops!

Lovin' my new Shibori inspired Havaianas flippies!






Had so much fun making DIY bracelets!



I was stamping away at this Stamping booth. They had lots of really good stamps to choose from.


Havaianas PH big apple: Managing Director Jon Syjuco with Stephanie Kienle-Gonzalez


Lady bosses: Head of Havaianas International Marketing Camille Vieira and Havaianas Philippines Managing Director Anne Gonzalez


Lucky to spot these two sweeties at the event! MYOH 2016 Celebrity Assemblers Bailey May And Ylona Garcia


Celebrity Assembler Julia Barretto looks as lovely as ever

Actor Alex Diaz is all smiles as he helps out with the flip-flop assembling


Sports idols Mika Reyes and Jeron Teng are part of this year's celebrity assemblers

Perky Louise delos Reyes shows her work as she helps behind the MYOH flip-flop making booth


Basketball idol Kiefer Ravena is all hyped up for his MYOH customers!




It's UAAP's smart and pretty Sports Caster Laura Lehmann

Feels like taking a walk under the Sakura trees with the ever fashionable Robby Carmona and bff Angelette Calero


The two lovely ladies of Cosmo: Fashion Editor Donna Cuna-Pita and Editor-in-Chief Myrza Sison


Chalk Gang (Top Left) Barry Viloria, (Bottom L-R) Elaine Carag and Kate Paras with Mega Magazine's Rainier Dagala


Fashionista Francis Libiran showing off his brand new Shibori inspired Havaianas flip-flops!


Ha ha! Love Sam YG's funny pose with his fellow Boy's Night Out-er DJ Tony Toni


Recognize these two? That's right! The designers of last year's Havaianas Filipinas footwear Abbey Sy and Alessandra Lanot


Rissa Mananquil-Trillo looks as astonishing as ever!



Havaianatico couple Anthony and Maricel Pangilinan look so sweet here.


It's a mother-son bonding moment for Tweetie de Leon-Gonzalez and her son Alfonso.


Chinito Enchong Dee seems to be really excited with his Wasabi inspired pair


Actor Carlo Guevara happily signs up for his free MYOH pair


It Boy LA Aguinaldo really likes his new Shibori printed pair!



 
Siblings Tola and Betto Orendain are just getting finished with their MYOH flip-flops


It's the Sushi color combo for model Alison Carlos and the Torii inspired combo for model Carlo Gonzales


Bow the Japanese way with models Janna Tee and Brent Javier


























Friday, May 06, 2016

Moms reign at Lazada.com this Mother's Day

 
Mother's day is just around the corner and let's not let this holiday pass by without showing our love and appreciation to that one person who gave us the opportunity to experience the greatest gift called life. Yes, cheers to  Mom!

Oh! Speaking of gifts and celebrations, Lazada (www.lazada.com.ph), the country's one stop shopping and selling destination, recently conducted a survey among the members of its Lazada Super Moms and main FB page and here's what it found:
When it comes to music and entertainment, the popularity of local band Eraserheads (40%) beats out international bands, Coldplay and U2. For Hollywood crushes, Brad Pit wins the heartthrob list over Leonardo DiCaprio (24%), George Clooney (11.6%) and Richard Gere (10.9%). 
It's mom's time to reign this month so you can treat her highness this month by visiting www.lazada.com.ph or by dowloading the mobile app for free and shop from there.
Apparently, Lazada moms are Vilmanians at heart with 69% of respondents saying she is the best representation of a mother, winning over other showbiz icons Sharon Cuneta, Dawn Zulueta and Jaclyn Jose.




It looks like moms are more active than ever before as almost three (71%) out of four respondents prefer using an Android over an iOS considering  the limitless number of mom apps available.

When it comes to mommies' wardrobe essentials, function rules over femininity as moms prefer wearing shorts (45.3%) as their comfy #OOTD, with jeans as a close contender (43.7%) especially now that it's super hot this summer! Baby wipes top their survival kit must have (36.0%) to take out.





Super moms are great life and money savers as they are always on the lookout for great deals and sales. In online shopping, they look forwards to buying products brundles and use discount vouchers especially during seasonal sales. They aren't afraid to scrimp on themselves either as 36% described themselves as part of the Health and Beauty category. 58% even prefer fruit and veggie diets over depriving themselves of sweets or rice. Surprisingly, 41.2% prefer staycations over out of the town getaways.  Now, I'm sure dads get a big sigh of relief especially when they're pretty much on a tight budget. Am I right, daddies? Ha!



Of course since it's almost that special day for all you moms (even titas) out there, Lazada is treating all of you with its Mother's Specials until May 5, 2016, where a wide assortment of products (from kitchenware, cameras, gadgets, etc.) are up to 80% off! Lazda is also making special flower deliveries possible on Mother's Day for its first 400 customers who would be pre-ordering on or before 5:00pm on May 6.





 

Wednesday, April 27, 2016

Get Ready for Summer with Timex!


I just looove summer in the Philippines. With bright blue skies and clear sunny weather, there are tons of fun outdoor activities waiting for me to try out so there's no excuse to stay inside and laze around all day. Plus, with the hotter and brighter season, it's the perfect time to put a little pattern play into my colorful summer wardrobe!



When Timex released its new Spring-Summer Collection, I was so excited to check them out. It really seems like Timex has a perfect timepiece fit for every summer lovin' Filipino - whether you're planning on going out of town, getting a new fitness routine or probably just going out with your date, friends or family.


For those who are up for an adventure this summer, the Timex Expedition Scout, Scout Chrono and Scout Gallatin are some really good choices. The Timex Expedition Scout for instance, has that classic outdoor design that features round-the-clock updates, is 50 meters water-resistant and sports a double layer NATO (nylon) slip-thru strap, available in green, black, brown and tan colors. If you want a little upgrade, opt for the Scout Chrono. Still sporting that classic outdoor look and time/date functionality and the Timex signature INDIGLO Night-Light, the watch is improved with double the water resistance (100 meters) and now has chronograph function that measures up to 30 minutes.


Looks like Daniel's all set for an adventure with his backpack and his classy Timex Expedition Scout watch
Daniel's Timex Expedition Scout Gallatin adds a pop of color to his stylish look
It's twice the thrill of adventure and style for these two as they sport their Timex Expedition watches


For tougher measures, the Scout Gallatin is the watch up for the game. Inspired by the famous northern U.S. Rockies, this durable analog watch is sealed in acrylic lens and a clear matte resin case. It also has an easy-set quick date function and is 50 meters water resistant. Complete with the brand's signature INDIGLO Night-Light, this watch is perfect for thrilling outdoor actions and late night expeditions.



They look like they're ready for anything as they wear their Timex Expedition Scout Gallatin and Scout Chrono gears.
For those who prefer spending the summer working out and getting fit then the Timex Sleek 150 and the Timex Rugged 30 Collection - in Color Block or Neon - are the perfect workout timepieces that'll help you reach your goal.


The Sleek 150 is a multi-functional lightweight sports watch and is 100 meters water resistant. It boasts an easy-to-use menu-based system, tap screen controls for its stopwatch features and interval timer with target pacer and hydration alert that keep your training accurate and efficient.

Looks like Raph's getting ready for his workout with his  Sleek 150 watch


The  Rugged 30 Collection on the other hand, sports a flashier design with bright bold neon colors and color block patterns. Programmed with stopwatch, countdown timer, a 100-Hour chronograph design with lap and split time settings, on-screen prompts and customizable alarms among many other features, this multi-functional sports watch is definitely built for more intense workout routines.





Looove the action on this shot! They're really feeling the burn but still look so trendy with their Timex sports watches
Ulrike's beauty really stands out like the bright neon color of her Timex Rugged 30 watch

With all these fashionable and functional watches from the new Spring-Summer Collection, everyone can be ready to take on the summer heat, thanks to Timex




Tuesday, April 12, 2016

Time to 'Taste The Feeling' with Diego and Stephan


Most of us are very keen when it comes to things that inspire us to be more comfortable and confident with ourselves. We often wonder what it’s like to be admired by so many so we look up to those people  featured in prints, televisions and other forms of media and go after iconic fashion brands to make us not just presentable, but also noticeable. And whether or not we’ve got the potential, we still try to become the image we want others to see, even if we’re not built for the spotlight.

            It was a delightful morning when I was able to mingle with Coca-Cola Philippines’ leading men – President and General Manager Diego Granizo and Vice-President for Marketing Stephen Czypionka. It was quite surprising to see that the two looked very comfortable as they took a break from their corporate grind and made poses for Metro Society’s cover  for the March issue. Right after the shoot was done, Diego and Stephan began sharing their experiences as they immersed into our Filipino culture and explained what exactly does it mean to truly “taste the feeling” as this new campaign reshapes the whole new Coca-Cola experience. 

As I sat down and chatted with Diego, I felt a welcoming ambience. The tall, distinguished Ecuadorian felt at home in the country from the very first moment he came. “As soon as we arrived, when we started going around, I could feel that it was so much like Ecuador,” Granizo stated. Of course, he found that he still had to adjust to some Filipino customs like our laissez faire attitude, mentioning that it was completely different with the time he worked in Germany though he sensed that the change was a shift to a more youthful wavelength.

For the very upbeat Stephan , he describes his arrival in the Philippines with a certain positive energy. He smiled and remarked “When I first landed here, there was an energy I felt. I could feel the good vibes. And there have only been two other places that I felt the same; in Guadalupe in Mexico and in Santiago de Compostela in Spain. I took that feeling as good sign.”


As the two men reminisced about their memories of youth and adventure abroad, I felt that it was the perfect time to ask them about the new Coca-Cola campaign, Taste the Feeling , as this year’s campaign is rallied with the hottest love teams of the generation – James Reid, Nadine Lustre, Enrique Gil, Liza Zoberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.

So when I asked what does “Taste the Feeling”exactly mean, Czypionka replied “The campaign aimed to go back to the product--- to refresh, to uplift and to energize. It’s about enjoying and making small moments more memorable and full of happiness.”

Then Diego adds “We are a soft drink company and we are about the moments of hope. It’s about going back to some of our older campaigns, finding that there is something to celebrate everyday”

And from there, I understood.  I remembered Coca-Cola has always been in many special moments of my life especially the times I’ve shared it with others. Whenever I sit down and drink a bottle of Coke, I not only feel refreshed, I feel nostalgic, happy, and many more so, that it has definitely become a staple in my lifestyle.


Indeed, to truly taste the feeling with Coca-Cola, is a feeling worth sharing, worth keeping.



The Men in Charge: Coca-Cola Philippines President & General Manager with Coca-Cola Philippines Vice President for Marketing Stephan Czypionka on the cover of Metro Society's Men's issue for March


I feel sooo honored to be author of the cover story  for the March release of Metro Society's Men's issue!

Wednesday, March 16, 2016

Happy 4th Birthday, Lazada!



Birthdays are one of the most special events of our lives. It's a day when you feel happy and blessed that you've lived another year. I honestly believe that everyone is truly grateful for their birthdays and I bet that's how Lazada, the Philippines' number one online shopping destination, felt when it celebrated its 4th birthday with its partners and members of the media at Le Jardin Manila in Bonifacio Global City on the evening of March 10.

Over a sumptuous dinner, Lazada Philippines CEO Inanc Balci shared a few facts about Lazada's growth and success in the country -- from how it started as a small online retail company selling gadgets to including just about every lifestyle products and appliances that cater to the various lifestyle needs of Filipinos. After successfully adapting to the modern Filipino lifestyle habits, the company slowly progressed and started collaborating with some of the most trusted brands in the country such as Samsung, Cherry Mobile, Unilab, Unilever, Nescafe and many more. This paved the way for the company to provide shoppers with a great assortment of items delivered conveniently at super reasonable and affordable prices. Wow! Talk about humble beginnings, right?

It also seems Lazada is not slowing down as the company is planning to put up an express delivery option starting within Metro Manila for rush deliveries very soon!

As if those are not enough milestones, Lazada announced on its birthday its new young and hip brand ambassadors -- Metro Manila's It Boy LA Aguinaldo and It Girl Kelsey Merritt!

Surprises don't stop here as Lazada is also giving out a special birthday treat with its 4th Birthday Sale from March 15th to 18th. Shoppers can enjoy a wide assortment of products, social media games and hourly flash sales with discounts as high as 90%! It’s also going to have special giveaways during the sale, including a chance to win a special trip to Dubai for two! Lazada really knows how to strike good deals, doesn't it?

You can join the sale by shopping online at www. lazada.com.ph or downloading the Lazada Mobile App for free.

For more Lazada updates and promotions, visit http://www.lazada.com.ph. You can also follow @lazadaPH on Instagram and Twitter and like Lazada Philippines on Facebook.


Me and my fashionista friend and entrepreneur JC Buendia


Chalk Lifestyle Editor Barry Viloria and ABS-CBN Lifestyle Hub Fashion & Beauty Editor Katrina Angco

Preen.ph Editor-in-Chief Jacque de Borja

Metro Home Editor-in-Chief Anton Barretto

Lazada PH CEO Inanc Balci and Lazada PH's new brand ambassadors Kelsey Merritt and LA Aguinaldo posing for a pic with the cute lion mascot Laz. Happy Birthday, Laz!

Lazada PH Family Portrait: (L-R) (Above) VP for Offline Marketing Mila Jimenez, Co-founder & CEO Inanc Balci, Brand Ambassadors La Aguinaldo and Kelsey Merritt, Chief Marketing Officer Tristan de Belloy, PR & Media Manager Arvi Lopez; ( Below) Strategic Partnerships Manager Chelo Bacarro, PR & Branding Analyst Jio Zorrilla, Head of Sales Carlos Barrera, and VP for Online Marketing Althea Utzurrum

Lazada VP for Commercial Partnerships Thomas Bleimuth

Unilab Division Vice President Maria Anelle Forbes

Platinum Karaoke Marketing Head Junaid Kalam
 
Timex Brand Manager Joan Tupaz

Mamy Poko Country Manager Nao Sugimoto

Kimberly Clark Sales Director Michael Vainio

Unilever PH's Cholo Atienza

Samsung PH Chief Marketing Officer Chad Sotelo
 
P&G PH Country Marketing Manager Nicole Villarojo

Cosmic Technologies PR Head Agnes Conopio

Intel PH Country Manager Calum Chisholm

Starmobile Vice President & Product Development Head Michael Chen

Tosot President & General Manager Tom Balete

Alcatel PH Country Head Lei Zhang

Beiersdorf PH President Konstantin Stremme