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Pure Magic: The Brightest night of the year yet happened last January 27, 2019.
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When you get an invite to a party called Pure Magic, instantly a sense of mystery is awakened. What’s it all about? In fact, when people heard about it, that’s what they would always ask—-what is it? The only thing I’m certain about this event is that it will be one of the biggest night of the year, the highlight maybe. And yes, I’ll be honest, it did not disappoint.
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L-R: Maymay Entrata,
Pure Glam of the Night, KZ Tandingan
& Edward Barber
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Wilkins Pure Star of the Night Kim Chiu.
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L-R: Pure Lit of the Night, Piolo Pascual & Jessy Mendiola
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Pure Magic is a reset button, an event to remodel events, a refresher course on what it means to enjoy a night out on the town. It was also the coming together to celebrate what’s new: Wilkins Pure Distilled Water and a New Year party for Star Magic.
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| Gerald Anderson & Bea Alonzo |
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| Donny Pangilinan |
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| Julia Barretto & Joshua Garcia |
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| Kathryn Bernardo & Daniel Padilla |
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| Maxene Magalona-Mananquil & Rob Mananquil |
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| Piolo Pascual |
So while there was a blue carpet, as blue as the bright blue sea, there was no garish branding, no repetitive jingles, no overkill of plugs. The blue carpet opened onto a open area draped in heavy black curtains, some Zaha Hadid-ish sofas and a 360 degree cam, all the better to capture all the beautiful angles of all the beautiful people. Long lost friends and new acquaintances all mingled freely and naturally, all free from pressures, all just being their most real selves. The black curtains were then pushed aside to reveal a giant bar and an LED display meant to mimic neon lights with the reminder: DONT FORGET TO CLEANSE WITH WILKINS PURE. The music was blasting from a live band and without any prodding, everyone was soon on the dance floor. Metal chairs reminiscent of old cinemas filled bleachers on both sides, adding to the feeling of a nostalgic prom. As everyone danced around me, I felt, it’s like all the fun and craziness the after party but with all the presence and specialness of a party. Soon, Star Magic talents Jed Madela and Nyoy Volante spontaneously jammed with the band. Vocal powerhouse KZ Tandingan then did a rock and roll version of a Dua Lipa song which made the high octane energy go even higher.
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L-R: Junior IMC Manager, Chris Uy, Teejae Sonza& IMC Director, Jenny Cinco
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The management team at the helm of Marquis Events Place BGC
(L-R: Lorlyn Lim-Almazora, Laura Lim-Rodrigo, Ms. Lorraine Lim-Aguila)
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L-R: Artists Handler/Manager Love Capulong, Star Magic head Mr. M,
& Star Magic’s Mariolle Alberto
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Of course there were awards, for the Wilkins Pure Star of the Night, the Pure LIT of the night, and the Pure Glam of the Night. But unlike other events, there were no long boring speeches and everyone was just eager to get back on the dance floor.
As a writer, events are part of the job description. And while some events really feel like work, this night was different. It didn't feel at all that the people there had to be there, they very clearly wanted to be there. And as the universe sometimes just provides, just when I was desperately trying to capture what Pure Magic was all about, a book that I was lazily perusing (all writers procrastinate while reading the writing of others) provided the answer.
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| Pokwang |
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| Philippe Magalona |
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| Marco Gallo |
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| Sofia Andres |
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| Kristel Fulgar |
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| Elisse Joson |
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| Enchong Dee |
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| Zanjoe Marudo |
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| Kisses Delavin |
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| Barbie Imperial |
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| Sue Ramirez |
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| Ronnie Alonte & Loisa Andalio |
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| Maris Racal |
“I’m always looking for the accident, the thing that comes from a place I can’t know or control. . . . that the thing or person just magically appeared, complete in every way. . . This is a scary way to work but am stuck with it. And what’s strange is that often enough that magic does strike, and I’m pulled along by it, and encouraged to try my luck one more time. NOW!” And so wrote Kurt Markus, the fashion photographer whose work has appeared in Vogue, Vanity Fair and been exhibited at the Verve Gallery.
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| Angelica Panganiban |
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| Maymay Entrata & Edward Barber |
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| Shaina Magdayao |
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| Sam Milby |
Well, magic did strike that night, but it was most certainly no accident. Happened in Marquis Events Place BGC, promises the size and scale of a hotel ballroom complete with catering but with more panache and privacy, to launch this new definition of how to party. The name Marquis means an aristocrat (it’s the rank right about Earl and right beneath Duke) but it also alludes to its homonym MARQUEE which means a party tent in British English and the canopy projected over a theater, so that in British English, a marquee name means a household name, or yes, the name of a star. And so the stars and their handlers and road managers and the people behind both Wilkins Pure and Marquis Events Place BGC gathered all for one night, all revelers, all celebrating just what it meant to be exactly what they wanted to be.
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STAY PURE STAY COOL: Wilkins Pure is one party essential you mustn’t forget
While partying can be pure fun, it can also take out of you. Dancing all night, toasting to the good times, munching on party chow, and catching up and laughing with friends old and new do add up to a roaring good time, and the good energy and adrenaline can make you feel invincible. But you’re expending energy and taking in toxins. Constant hydration is the key to dancing till dawn and keeping yourself nice and ready for a whole night of partying.
Wilkins Pure keeps you fresh and well-hydrated and flushes out whatever toxins you may ingest, so that you’ve got the fuel to dance all night (or even longer)! While all waters might be clear, not all are pure. So not all waters can deliver the same quality of hydration. But it’s not just for partying nights. On your down time, if you’re chilling with chips or after a workout, pure water will flush out the toxins and replenish what you’ve lost.
