I may not have a huge talent for sports but when it comes to
watching all the action, I am sooo game! Especially when it's basketball. I
mean watching all the excitement while sitting on a bleacher with a snack and
Sprite in hand, and then you suddenly feel the urge to jump up and shout as a
favorite team makes that winning shot. C'mon. Who doesn't enjoy that, right?
And speaking of winning shots, last July 26, I was able to
attend an exclusive media debut of the new Sprite LeBron's Mix at the Green Sun
Hotel in Makati City. It's the first-ever limited edition Sprite drink in the
Philippines made with collaboration from the champion NBA superstar and King of
Diskarte, LeBron James!
It's a whole new and electrifying experience for me as the
taste has that certain twist of natural cherry and orange flavors combined with
the signature crisp and refreshing lemon-lime taste of Sprite. Its packaging is
also done very handsomely as the cans and PET bottles for this product are made
with LeBron's initials and of course, King James' iconic crown.
During the launch, media guests like me, Coca-Cola partners
and some of our favorite personalities like heartthrob UAAP basketball player Jeron
Teng, PBA players Sudan Daniel, LA Revilla and his girlfriend Denden Lazaro,
actors and sports fanatics Young JV and Carlo Guevara were the firsts to
experience this whole new level of diskarte as we got to join in the fun of
playing basketball inspired games like the Doble Diskarte and Spot your
Diskarte Shot. As exciting as these were, I was not able to win a prize like
the others did but I'm still glad I was still able to take home Sprite premium
and limited edition items, ha!
Familiar faces from the Philippine sports world added more
excitement to the air as PBA courtside reporter Mara Aquino and UAAP sports
commentator Boom Gonzalez energetically hosted the event, as well.
Though, what's truly amazing is how Sprite is deeply
connected with street culture including sports in the Philippines and in other
countries as well. It has become a popular favorite among sports fans and
innovators like LeBron himself especially when he started his relationship the
brand, beginning collaborations with it back in 2003 before this NBA superstar
started his first professional game. 13 years later, his relationship with
Sprite still seems strong, especially now with the success of this new collaboration.
Like what Coca-Cola Philippines VP for Marketing Stephan Czypionka said,
“Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold
Sprite clears your mind and helps you make your diskarte. In addition, the
brand has always been grounded in the country’s street culture – and there is
no better way to bring street culture to life here in the Philippines that with
the sport that everyone loves, basketball.”
And with the continuation of the NBA starplayer's
partnership with Sprite, its legacy strengthens like a king or queen's
indisputable empire.
Thank you Coca-Cola for this whole new feeling with Sprite
LeBron’s Mix.
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| Sprite LeBron's Mix's big reveal! |
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This calls for a celebratory toast for Sprite with Coca-Cola FEMSA Phils. VisMin
Commercial Director Manrique Cerdas; Coca-Cola FEMSA Marketing
Director Juan Pablo Rodriguez;
Coca-Cola FEMSA Franchise Director Carlos
Alfredo Gonzales, Coca-Cola FEMSA National Key Accounts Director Patricia Gamboa; Coca-Cola Philippines Strategic
Planning Director Steve Bonz;
Coca-Cola Philippines Commercial Director Bruce
Burnett, Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka and Coca-Cola
Philippines President & General Manager Diego Granizo
|
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| Coca-Cola
Philippines President & General Manager Diego Granizo |
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| Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka |
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| UAAP Sports caster and host Mara Aquino |
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| UAAP Sports commentator and host Boom Gonzalez |
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| Me with my girl friends Tola Orendain (left) and Donna Cuna-Pita (middle) |
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| Green Archers football player (and Tola's hunky boyfriend) Gregory Yang |
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| Actor and Sports fanatic Carlo Guevara |
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| Actor and basketball fan Young JV |
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| This is exciting! It's the doble diskarte game! |
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| PBA player Sudan Daniel making his diskarte shot for Around the World! |
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| He won so many prizes! |
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| UAAP women's volleyball player Denden Lazaro with boyfriend PBA player LA Revilla |
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| PBA player Norbert Torres |
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| PBA player Aljon Mariano |
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| DJ Jessica Milner |
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| Had so much fun with Sprite LeBron's Mix launch! Waiting here for my personalized Sprite shirt. |
