Thursday, July 28, 2016

Coca-Cola reveals LeBron's new mix for Sprite

I may not have a huge talent for sports but when it comes to watching all the action, I am sooo game! Especially when it's basketball. I mean watching all the excitement while sitting on a bleacher with a snack and Sprite in hand, and then you suddenly feel the urge to jump up and shout as a favorite team makes that winning shot. C'mon. Who doesn't enjoy that, right?
And speaking of winning shots, last July 26, I was able to attend an exclusive media debut of the new Sprite LeBron's Mix at the Green Sun Hotel in Makati City. It's the first-ever limited edition Sprite drink in the Philippines made with collaboration from the champion NBA superstar and King of Diskarte, LeBron James

It's a whole new and electrifying experience for me as the taste has that certain twist of natural cherry and orange flavors combined with the signature crisp and refreshing lemon-lime taste of Sprite. Its packaging is also done very handsomely as the cans and PET bottles for this product are made with LeBron's initials and of course, King James' iconic crown.

During the launch, media guests like me, Coca-Cola partners and some of our favorite personalities like heartthrob UAAP basketball player Jeron Teng, PBA players Sudan Daniel, LA Revilla and his girlfriend Denden Lazaro, actors and sports fanatics Young JV and Carlo Guevara were the firsts to experience this whole new level of diskarte as we got to join in the fun of playing basketball inspired games like the Doble Diskarte and Spot your Diskarte Shot. As exciting as these were, I was not able to win a prize like the others did but I'm still glad I was still able to take home Sprite premium and limited edition items, ha! 

Familiar faces from the Philippine sports world added more excitement to the air as PBA courtside reporter Mara Aquino and UAAP sports commentator Boom Gonzalez energetically hosted the event, as well.

Though, what's truly amazing is how Sprite is deeply connected with street culture including sports in the Philippines and in other countries as well. It has become a popular favorite among sports fans and innovators like LeBron himself especially when he started his relationship the brand, beginning collaborations with it back in 2003 before this NBA superstar started his first professional game. 13 years later, his relationship with Sprite still seems strong, especially now with the success of this new collaboration.  Like what Coca-Cola Philippines VP for Marketing Stephan Czypionka said, “Sprite is deeply rooted in its intense refreshment. Drinking an ice-cold Sprite clears your mind and helps you make your diskarte. In addition, the brand has always been grounded in the country’s street culture – and there is no better way to bring street culture to life here in the Philippines that with the sport that everyone loves, basketball.”

And with the continuation of the NBA starplayer's partnership with Sprite, its legacy strengthens like a king or queen's indisputable empire.  

Thank you Coca-Cola for this whole new feeling with Sprite LeBron’s Mix. 

Sprite LeBron's Mix's big reveal!

This calls for a celebratory toast for Sprite with Coca-Cola FEMSA Phils. VisMin Commercial Director Manrique Cerdas; Coca-Cola FEMSA Marketing Director Juan Pablo Rodriguez; Coca-Cola FEMSA Franchise Director Carlos Alfredo Gonzales, Coca-Cola FEMSA National Key Accounts Director Patricia Gamboa; Coca-Cola Philippines Strategic Planning Director Steve Bonz; Coca-Cola Philippines Commercial Director Bruce Burnett, Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka and Coca-Cola Philippines President & General Manager Diego Granizo

Coca-Cola Philippines President & General Manager Diego Granizo
Coca-Cola Philippines Vice-President for Marketing Stephan Czypionka
UAAP Sports caster and host Mara Aquino

UAAP Sports commentator and host Boom Gonzalez
Me with my girl friends Tola Orendain (left) and Donna Cuna-Pita (middle)
Green Archers football player (and Tola's hunky boyfriend) Gregory Yang
Actor and Sports fanatic Carlo Guevara
Actor and basketball fan Young JV
This is exciting! It's the doble diskarte game!
PBA player Sudan Daniel making his diskarte shot for Around the World!
He won so many prizes!
UAAP women's volleyball player Denden Lazaro with boyfriend PBA player LA Revilla
PBA player Norbert Torres
PBA player Aljon Mariano

DJ Jessica Milner
Had so much fun with Sprite LeBron's Mix launch! Waiting here for my personalized Sprite shirt.

Tuesday, July 12, 2016

Coca-Cola brings Taste the Feeling Festival to Cebu

Last February, I was able to experience a momentous beginning as Coca-Cola entered a new chapter with one big global campaign, Taste the Feeling. Oh yes, I can still remember the special moments created during Taste the Feeling Festival Launch in Circuit Makati.
Now, in just a span of a few months, memories came rushing back to me as last June 23, Coca-Cola brought Taste the Feeling Festival in the Queen City of the South – Cebu!
 With over 5, 000 teens and teens-at-heart gathered at Cebu IT Park, Coca-Cola shared feelings of excitement and happiness as it launched its Coca-Cola Emoticon Bottles!
It’s amazing how Coca-Cola gave everyone a cool and creative way to express their feelings through these adorable Coke emoticons! Just like me, guests got to personalize the looks of their chosen emoticons on Coke bottles via the Share a Feeling booth available at the venue.  Different feelings were also treasured through many other interactive booths that evoked fun, kilig, cool, gigil, and many more!

I couldn’t contain the thrill I felt when I tried the digital interactive photo booth where I was able to choose different “feel-ters” to edit my shots. I even  had an “artsy-artsy” moment at the coloring wall and felt young and free with the temporary tattoos and face paints.

As for the highlight of the evening, kilig was all over the place when Coca-Cola Ambassadors Alden Richards and Maine Mendoza joined the crowd in celebrating the festival.

Later on, everyone sang to the music of today’s well-loved bands – Itchyworms and Rocksteddy plus non-stop fun all night with DJ Tom Taus.

Undeniably, Taste the Feeling Festival has once again made a perfect avenue for making moments with couples, friends and families more special by helping them create and share new memories, and express their feelings in a really fun way.

Thanks to Coca-Cola, it was another memorable night. A night to savor and #TastetheFeeling, #SharetheFeeling with Coke.

Tasting the Feeling with Coca-Cola here at Cebu IT Park! Woohoo!

Sharing some love from Cebu with these cute Coca-Cola Emoticons
Wonder what Coke tattoo will I get?
I super love these fringed tees! Just perfect for the festive feel for the music fest later.
Thinking of what emoticon I will get. Maybe, the feeling cool one?
Coca-Cola FEMSA Phils. VisMin Commercial Director Manrique Cerdas and Coca-Cola FEMSA Phils. Visayas Commercial Unit Associate Director Agustin Gatuslao sharing a friendly gesture
Coca-Cola Phils. Franchise Director for Sparkling Manish Chaturvedi and Coca-Cola Phils. General Manager & President Diego Granizo are all smiles for the camera
Coca-Cola ambassador Maine Mendoza dancing a number for the music night. She is just full of energy!

Coca-Cola ambassador Alden Richards singing a sweet tune. All the girls seem to be swooning! Ha ha!
Rocksteddy lead vocalist Teddy Corpuz rocking the night
Itchyworms lead vocalist Jugs Jugueta can really carry a tune with his voice and guitar
Totally felt the vibes on DJ Tom Taus' techno beats!

Friday, July 01, 2016

Lazada announces free Metro Manila shipping in time for Super Brands Sale

It looks like online shopping is getting much more convenient than ever as the country's top one stop shopping and selling destination ( is unveiling its latest version of its mobile app and free shipping services for Metro Manila deliveries! And it's just in time for its Super Brands Sale happening on July 5 to 11.
With the new and improved Lazada Mobile App, customers can get access to special app-only deals, flash sales, new arrivals and product recommendations from top brands. The app has upgraded with a more organized expanded menu and tabs (including its product detail page) so that customers can navigate and shop with ease.

Plus, Lazada is treating all its customers to great discounts up to 80% off on its upcoming Super Brands Sale this July. To give you a gist of what the top deals are for this sale, you can eye on some of these goodies -- Samsung Home Theater System, Nescafe Dolce Gusto machine with free box of Cappuccino capsules and BCBGeneration shoes.
SM Store's home must-haves are also available during the sale such as Casio watches, Pampers baby diapers, Tresemme hair products and many more.  
Can't wait to see what I can catch on this Super Brands Sale!

More good reasons to click away is, along with the upcoming sale, Lazada now opens its new free shipping policy within Metro Manila! I'm pretty sure shoppers there as they can now experience purchasing affordable and quality items without having to pay extra for the shipping costs.

Brand ambassadors LA Aguinaldo and Kelsey Merritt look as excited for this news as I am!

Thanks to Lazada, its new mobile app updates, sales and free shipping here in Metro Manila has definitely made online shopping better than ever!