Wednesday, November 08, 2017

The Most Wonderful Time with Timex and SM

As the home of Global Brands, SM Supermalls has launched an exciting campaign to experience new and fun happenings at SM, as the retail giant partners with various international brands such as Timex. Under the SM Project Global Campaign, Timex (which boasts a 160-year old heritage from United States) has launched an 18-mall roadshow entitled Timex Time Travel, to celebrate and explore the evolving landscape of watch making. The event offers event-exclusive deals, freebies and fun games.

Giant Timex Gift Box


To cap off this road show with a kick, Timex, in partnership with The SM Store, also launches its Fall Collection perfect for the Holiday gift-giving season. The whole ethos of the brand leader in watches is about American ingenuity. More than being the pioneer in making functional design available to everyone, Timex patrons will see a collection of stylish watches in this special unveiling in
SM Mall of Asia.

Timex Fal Winter Collection

Timex Fal Winter Collection



The A-list watch styles this Fall Collection are the Timex Metropolitan Collection, Allied Chrono, Expedition Ranger, Waterbury Collection and the Special Edition of world-famous Timex Easy Reader.



Easy Reader 40th Anniversary Special Edition
In the year that brought us Star Wars, Saturday Night Fever and an Oscar for Rocky, Timex introduced the landmark silhouette of the Easy Reader. Clean, classic & timeless. Forty years on and with over 25 million pieces sold worldwide, Timex has dressed up Easy Reader for the occasion, featuring a rich Horween® leather strap, in four classic and current trend-inspired styles.

Kylie Verzosa, Miss International 2016

Jodilly Pendre, Asia's Next Top Model S2 1st Runner-Up

LA Aguinaldo, "It Boy"

Maluz Vega, Marketing Manager SM Prime Holdings

Nica Serrano, Timex Marketing Officer, Avinash Uttamchandani, General Manager of Newtrends Int'l Corporation (Timex Exclusive Distributor), LA Aguinaldo, Kylie Verzosa, Melissa Lucas, Senior Marketing Director of Newtrends, Jeffrey Badion, Senior Retail Director of Newtrends and Lawrence Navarro, Timex Brand Manager.


When it comes to telling time, it should be no surprise that Timex is all about sophisticated style with a touch of quirk. If you're looking for affordable, yet functional watches to gift yourself or a loved one, check out the new Fall Collection of Timex in The SM Store and Timex Shops nationwide. With Timex, surely this Holiday is yet your wonderful time.

Mikee Quintos, GMA Kapuso Star

Ramon Bautista

Guji Lorenzana

Jules Aquino

ABOUT TIMEX:
Timex is an American heritage specialist in the art of timekeeping that combines high-end Italian designs with cutting edge German engineering. Timex is the product of over 160 years of watchmaking innovation and expertise. It all began with a group of artisans and craftsmen in the New England town of Waterbury, Connecticut. What the group created would ultimately become synonymous with time itself and propel timekeeping from the mantelpiece to the pocket, and onto
the wrist. Since 1854, Timex has devoted itself to crafting quality, value and timeless watch styles. From the locker room to the board room, there is a great Timex watch for everyone.

Wednesday, September 06, 2017

Reese Lansangan and Franco come together for Coke Studio collaboration

Coke Studio does not only blur the lines between the OPM icon and the rising star, it also erases the lines between generations and music genres; just as it did with Reese Lansangan and Franco – a collaboration never before seen in the local music scene. The unconventional pairing brings about a whole new flavor with reggae-rock mixing with soft pop-folk.

Though they may seem like polar opposites, both share a running theme of adventure and exploration in their songs.  This theme is delivered in different ways, with Reese’s soft voice and acoustic guitars contrasting against Franco’s deep and rugged voice and distorted electric guitars, but both share a poetic touch. When asked about how they go about writing their songs, front man Franco Reyes simply answered, “It always starts with a feeling.”


Franco

Having more similarities with their themes and their song writing processes, Franco and Reese share an undeniable calling for music, a calling that could not be left unanswered. “There were other things that I also love to do, but somehow, kept on coming back to music,” Reese reminisced.  “I thought that I was on my way to a normal life, but the call of music was just there,” added Franco.

Prior to the studio sessions, Reese admitted that she felt pressured to be paired with such seasoned musicians but was pleasantly surprised when she met the band’s front man – Franco Reyes.  “And all that pressure on myself, and it turns out, he’s just a guy who likes to go on vacation!” she added.


Reese Lansangan
For Franco the collaboration was more about tweaking their sound to find the perfect blend with Reese. “I also felt that we had to adjust to her style, that’s my approach to collaboration,” he explained.    

Franco also shared about the song writing process that went into the Coke Studio sessions. “I wanted a song that someone in high school, or even in grade school, would want to learn to play, so I just wanted a few chords.  And something universal, something that everyone could relate to,” he shared.  Reese went into more detail about the song. “It’s about that push and pull in a relationship, when you’re deciding whether to break up or not,” she explained.



Add caption
Franco X Reese Lansangan


 With the song revolving around the struggles of a relationship, Franco was asked if he considered it a romantic song.  To this he answered, “Well, usually, if it’s a guy and a girl singing a song, there will be that energy.”   And when asked how he felt about their work in the studio, he answers immediately, “Happy!  Just like in that song, Happy, Happy, Joy, Joy!”

See how music brings us all together. Tune in to Coke Studio every Saturday at 7 p.m. on TV5 or on www.youtube.com/CokeStudioPH to get a taste of the newest sounds of Pinoy music.  

Watch your favorite Coke Studio artists at the Coke Studio PH Roadshows:  - September 12, Pe├▒afrancia Festival, Plaza Rizal / Plaza Quezon in Naga City, Bicol; Sandwich X BP Valenzuela
- October 12, Lacson Street in Bacolod; Abra x Gracenote and Ebe x Autotelic
Please check out facebook.com/CocaColaPhilippines for more updates on Coke Studio PH Roadshows.


The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Wednesday, August 30, 2017

Ebe Dancel and Autotelic mash up for purely Pinoy collaboration at Coke Studio

Nothing defines OPM more than the sweet melodic flow of the Filipino language to evoke a multitude of emotions. Artists like Ebe Dancel and Autotelic use the local language in most of their compositions, though in different genres. But at Coke Studio, this collaboration breathes a fresh life into the local music industry by fusing the soulful song writing of Ebe with the upbeat storytelling of Autotelic.

Ebe explained that he thinks of his song writing as a kind of advocacy. “There can never be enough Tagalog songs,” he adds. He spoke of the innate rhythmic quality to the Filipino language and continued by saying that it was a plus that Autotelic used the same medium in their music.



Ebe Dancel


Band members of Autotelic admitted that they were initially pressured about the pairing because of their admiration for their collaborator and his mastery of the mother tongue. “He could be like the Balagtas for millennials,” exclaimed Josh Villena, vocalist and guitarist of Autotelic.

Finding inspiration is as easy as sitting calmly on a field and reflecting according to Ebe. “I wouldn't say that I am consciously or deliberately doing anything other than observing life,” he added. In the case of Autotelic, the process is anything but calm but just as effective. “It’s an explosion of ideas, a good mess,” said Kai, the band’s vocalist and keyboardist.



Autotelic


Despite these differences in song writing approach, the pairing complemented each other. “When we first got to the studio, they were going, ‘Let’s do this! Let’s do this!’  Sometimes, when you’ve been at it for a long time, you let things like worrying about getting away from traffic and all that fill your mind.  It’s good to get new energy,” said Ebe.

Raymund Marasigan, Coke Studio host, was also a witness to this energy.  “I like that when we ask them for one idea, they’ll give you back three!” he shared.




Ebe Dancel X Autotelic


The result of the collaborative effort is the song, Bahagi, which both Ebe and Josh describe as a song of hope. Bahagi plays with the word’s dual meanings as “a fragment” as well as “something to be shared”. The blending of the pairings’ unique sounds and styles are bound to give listeners a treat.

To hear Ebe Dancel and Autotelic’s Bahagi and other fresh and exciting collaborations, tune in to Coke Studio every Saturday at 7 p.m. on TV5 or on www.youtube.com/CokeStudio.


The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Wednesday, August 23, 2017

Musical worlds collide at Coke Studio with Abra and Gracenote collaboration

The distinct sound of Original Pilipino Music (OPM) thrives in collaboration. With Coke Studio, an OPM rap icon and a fast-rising rock band push the boundaries of music by combining two contrasting genres to create a unified sound that showcases each of their musical mastery, yet brings to light a fresh, new take on OPM—Abra’s striking flow and wordplay fused with Gracenote’s haunting and melodic lyrical tunes.

Abra (a play on his surname “Abracosa”) is famous for his collaborative works with Parokya ni Edgar’s Chito Miranda, Maja Salvador, Reese Lansangan, Loonie, and Ron Henley, to name a few. The witty, fast-talking veteran emcee has made a name for himself as one of the most important wordsmiths in the local hip-hop scene with his significant, unapologetic, and poetic lyrics channeled through a unique rap flow. “That’s [Abra] what people really call me and it also fits because it can be short for ‘abracadabra’, which is not only a magic word, but is old Aramaic for ‘I create words’ and that’s what I do,” said Abra.




Abra


As a part of the line-up of refreshing collaborative musical acts of Coke Studio, the synco-pop-punk-electro-rock trio of Gracenote—Eunice and Jazz Jorge, and EJ Picha—is paired with Abra, where the rapper’s energetic and aggressive style will be complemented by Gracenote’s classical rock background to send shivers down the spines of every listener. “The grace note is not the biggest note; it is a small note which makes an impact.  If you remove it from the song, it will be really felt,” said Gracenote lead vocalist Eunice on the band’s important musical quality.



Gracenote


Unusual but full of possibilities, the collaboration between the two different artists is a surprise for many, but it brings forth a new, exciting dimension for OPM. “We are always looking for something fresh,” said Eunice.

Indeed, fans can only imagine Gracenote’s playful piano and violin tunes, catchy beats, and haunting vocals, overlaid with Abra’s stinging wordplay on life and important social issues, as it brings the house down. For now, Filipinos can only look forward to the new episodes coming up.




Abra X Gracenote


With different perspectives coming in from a variety of sources, the stage for groundbreaking new music is set, fresh tunes produced by local Filipino artists are in the works, and OPM continues to evolve with Coke Studio’s flair for collaboration.

Taste the sounds of Pinoy music as Abra and Gracenote collaborate for Coke Studio. Catch it on August 26, Saturday, at 7 p.m. on TV5 or on www.youtube.com/CokeStudioPH




The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.