Life's just too short to fill it with dullness! That's why I was so excited when the beverage giant, Coca-Cola, launched its new colorful line of drinking water, Wilkins Delight, last April 5, at a private residence in #46 McKinley Road, North Forbes Park, Makati City.
The Coca-Cola company introduced Wilkins Delight as part of the growing family of the Wilkins brand and brings it up to a whole new level as the new drink gives a taste of excitement for young adults and anyone who want more than just water.
In a media interview during the launch, Coca-Cola Philippines Vice President Stephan Czypionka said "Young adults hate boredom. They want their lives to be interesting and colorful.“[They] want to see new places, meet new people and taste new colorful products that are not only healthy and hydrate, but also entertain their taste buds."
Wilkins Delight was created with pure drinking water from your most trusted water brand, Wilkins, infused with 3 nutritious flavors from real fruits which are Pink Pomelo, Apple and Orange!
It’s a colorful, fruity twist that hydrates your body naturally, while at the same time excites your palette and teases your vision with fun light colors. The hydrating burst of flavors in the new Wilkins Delight will surprise Pinoy millenials to break-free from the monotony by adding color to their routinely lives.
“This is why today we create a new generation of water – a unique fusion of all the natural benefits from your no. 1 trusted water brand Wilkins (Pure) and all the joyful goodness and fun extracted from real fruit– great refreshing taste, amazing colors, and an endless option of interesting flavors from fruits!,” added Czypionka.
Fellow media attendees, Coca-Cola partners and some of our favorite local celebrities and personalities also gathered in the event and experienced a night of breaking free and got to enjoy tons of fun and colorful activities!
Coca-Cola gave out more surprises that night with the reveal of the official TVC for Wilkins Delight along with the brand’s new powerful set of ambassadors – Kapamilya’s talented star Matteo Guidicelli and the Philippines’ very own Miss International 2016 Kylie Verzosa.
In an interview, Kylie remarked “As someone who's from the beauty pageant industry, I need to take good care of my health and my complexion by drinking safe and pure drinking water. With Wilkins Delight, drinking water gets even more fun as it helps rejuvenate me — keeping my skin healthy. The good thing about Wilkins Delight is that it comes in three exciting fruit flavors!"
Matteo also shared how important water is in his every day routine. He said "As an actor, singer and triathlete, water is always a must for me to help me stay focused, refreshed and energized. Wilkins has always been my no. 1 go to water for hydration. Now, drinking water doesn’t have to be boring because of Wilkins Delight! With the benefits of safe and pure drinking water of Wilkins (Pure) combined with the infused flavor from real fruits, my daily water routine just got more colorful with Wilkins Delight!”
Now you can add flavor to your water and add color to your life with the new Wilkins Delight! Available in 425ml pack at the suggested retail price (SRP) of P15 in your leading supermarkets, groceries, and convenience stores; and in 250ml pack for an SRP of P10 in your favorite sari-sari stores nationwide.
|#ADDCOLORTOLIFE with Wilkins Delight!|
|Me and my beautiful niece Sabrina Precilla!|
|My bfff Angelette Calero brought her lovely nieces Cara Eizmendi, Marianna Racho and Katya Gonzalez, and her handsome nephew Iñaki Eizmendi to the event too!
|Wilkins Delight newest ambassadors Kylie Verzosa and Matteo Guidicelli|
|Coca-Cola Philippines VP for Marketing Stephan Czypionka and the ambassadors during the big reveal!|
|Coca-Cola Philippines Integrated Marketing Communications Manager Macy Magpayo, Starcom AOR Head Federico Piacenzo and Coca-Cola Philippines Integrated Marketing Communication Director Jesus Ferreira|
|Wikins Group Brand Manager Criselle Pascual-Villafuerte|
|Coca-Cola Philippines Public Affairs & Communications Manager Samantha Sanchez and Coca-Cola Philippines Vice President for Public Affairs and Communications Adel Tamano|
|My fun-loving and ever-fashionable friends Liza Ilarde, Tweetie de Leon-Gonzalez, Rajo Laurel, Jo Ann Bitagcol and Rhett Eala|
|Wilkins Delight squad goals with (L-R) couple Julia Lazareva and Sky Yang, Janina Manipol, Chienna Filomeno and Miles Ng|
|Brothers of fashion Sean and Connor McCann, It Boy LA Aguinaldo and Miko Raval|
|Asia's Next Top Model contenders Jodilly Pendre (left) and Alaiza Malinao (2nd to the right) with their fashion forward friends Guggles Reyes, Anja Vanessa Peters and Ara Arida|
|Couple Chelsea Robato and Christian Busby|
|Millennial fashion designers Rik Rasos, RJ Santos and Esme Palaganas|