One with Nature: Hana unveils newest Marian Rivera TVCs

Hana Shampoo and Conditioner Variants: Soft & Silky,
Anti-Hairfall, and Anti-Dandruff

I attended a very entertaining media conference last June 25, Thursday, at the Makati Diamond Residences. It was the unveiling of Shokubutsu Hana Shampoo’s newest television commercials starring brand ambassador Marian Rivera.

Marian was in her fifth month of pregnancy and she looked beautiful as ever. I can’t help but notice her happy disposition, glowing skin, and hair full of life. There’s no denying that pregnancy agrees with her.

Hana endorser Marian Rivera

The commercials were the last projects she did before going on a temporary leave from showbiz. Set in natural setting, the TVCs showed Marian being her most beautiful self. Reminiscent of a goddess, it’s such a refreshing sight to see her in a white sundress, minimal makeup on, with her long and lively hair down.

The 30-year-old actress said she maintains her hair vibrant and healthy with Hana shampoo. Free from unnecessary layers and artificial filters, Hana brings hair to life by adding vitality and nutrition to your hair, using 100% natural cleansing ingredients. The soon-to-be mom only trusts the brand for hair care, with its promise of long-term benefits.

Blessed with one of the most beautiful faces in Philippine show business, armed with charm and candor to boot, it’s not surprising that the actress is the brand’s ambassador. In fact, Hana is so happy with Marian on board that they renewed her contract during the event.

Peerless Lion President & CEO Simeon Tiu, Hana Ambassador Marian Rivera, and 
Peerless Lion VP for Sales & Marketing renew contract for another year

Host Richard Hwan, TBWA Creative Directors Chino Jayme and Ali Silao, Peerless Lion Brand Manager Lesley Yu, Peerless Lion President & CEO Simeon Tiu, Hana Ambassador Marian Rivera, Peerless Lion VP for Sales & Marketing Jasper Tiu, Peerless Lion Marketing Director Pen Roque, and Peerless Lion Marketing Manager Norman Mier.

Also during the event, the TBWA team and Hana team presented the awards for the critically acclaimed Hana Water Billboard, which received several awards from New York's Clio Image awards and The One Show, Asia-Pacific's Adfest, and France's Cannes Lion Festival. The Hana water billboard is made of pollution-reducing Vetiver, a non-invasive grass used to treat wastewater. I was so in awe of the campaign. It's such a powerful and creative medium to clean the Pasig river and spread awareness at the same time.

The event was a great way to spend the afternoon, with Marian entertaining the media and enthusiastically answering all the questions especially on how she takes proper care of her hair. She really is the epitome of a naturally beautiful woman, inside and out.