Wednesday, February 01, 2012

A Completely Power-packed Day with New Powerade ION4

This could have been just another ordinary day but Powerade made it otherwise. In fact, it made this day complete! This morning, the world-renowned sports drink began a hydration revolution with its advanced formulation complete with four essential ions sodium, magnesium, potassium and calcium-- Powerade ION4 with Advanced Electrolyte System! It's the Complete Sports Drink!

Read on and discover just why I call this day "power-packed".

This huge block letter greeted guests as they entered.


Land of the giants!
The Powerade Tigers, of course, were there to join the revolution!
It was a day to officially unveil Powerade ION4's elite dream team of brand ambassadors!

International football player Neil Etheridge.

Fitness diva Chinggay Andrada
Multi-awarded runner & coach Rio Dela Cruz
Champion basketball heartthrob David Semerad.
With the Powerade team! Too bad Neil wasn't able to come due to his games as a member of the Fulham team. But he gave a video message for everyone saying he'd be here on the 29th to play with the Azkals! Let's watch!
Elite Filipino athletes, indeed! Rio said he really used and tested the product in his runs, believing it's what runners need now to perform better- "a complete hydration partner".
Talent manager Arnold Vegafria & David Semerad.
Powerade Tigers' James Martinez.
Coca-Cola Philippines' Sharon Tanganco & Yas Mallari; Dentsu Philippines' Nonna Nanagas & Joee Mendiola; Coca-Cola Philippines' Roki Ferrer & Rachel Bernardino.
Model Cris Lomotan at the Power Kick & Block booth.
Chinggay's beloved friends from the Biggest Loser Pinoy Edition Season 1: Arthur Mendoza, Angela Lupango & Francisco Bautista showing support to their mentor.
Powerade Tigers' Doug Kramer & Arnold Vegafria.
Fitness enthusiasts Shirley Tio, Tish Sevilla & Luz Siguion-Reyna.
Coca-Cola Philippines' Raymond Villaflor & Barry Del Rosario.
Coca-Cola Philippines' Franz Decloedt, Jena Perez & Jing Atienza.

Coca-Cola Philippines' Criselle Pascual & Jenny Cinco.
Coca-Cola Philippines' Francis Chua.

Models James Zablan & Kris Melendrez at the Power Hoops booth.

The cycling station. All four corners of Whitespace had sports activities for everyone. As what host Paolo Trillo said, the ION4 booths were meant to make everybody sweat! And sweat they did!

Coca-Cola Philippines' Group Brand Manager for Hydration Teejae Sonza & coach Alex Compton.

One of the "power" men I know: Anton Barretto
Fit and sexy. Phoemela Baranda
The members of the Powerade Tigers. These guys really made a performance to remember at the recently concluded Philippine Cup. Kudos to the team!

I don't really consider myself a sporty person but if there's one important thing I learned today is that Powerade ION4 is "taking the playing field to a whole new level" by offering a complete formulation which I'm sure fitness and sports buff will benefit from. As what Chinggay keeps saying: "Other sports drinks have two ions, Powerade ION4 has four."

Why not complete your game with the complete sports drink?

By the way, check out Manila Bulletin's Style Weekend this coming Friday, February 3, featuring the four Powerade ION4 ambassadors.




Awesome!

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