Tuesday, February 28, 2012

Power to the People!

Especially the ones obsessed with sports and wellness. With all the blood, sweat and tears that go into working out and playing sports, the right sports drink can really make a difference.

International football star Neil Etheridge of Fulham Football Club and the National Football Team, fondly called the Azkals, was in a meet and greet where he was introduced as the new brand ambassador of Powerade. He declares, "Dehydration is a very serious problem, ask any athlete.  So I really believe in this product."

It's all about replenishing what you release. We lose sodium, potassium, calcium and magnesium as we sweat, so Powerade packs in four ions for total rehydration.

On a completely non athletic note, photos can't quite capture Neil's boyish charm, laced with lethal magnetism. Coupled with his utter politeness and professionalism, he is as complete as the product he endorses.

Drink up, with the power of all four ions, calcium, potassium, magnesium and sodium.


Blue Man.  Neil shows off the Mountain Blast flavour of POWERADE ION 4, the official drink of the 2012 London Olympics.

With me.


Neil gamely signs an Azkals shirt ...

and magazine for fans who won the Tweet and Greet contest!

The Powerade ION4 Team: Barry Del Rosario, Neil Etheridge, Teejae Sonza & Roki Ferrer.

Ogilvy's Czar Carbonell, Nigel Cornel and Tria Unson.

Dentsu Philippines' Joee Mendiola, Tanya Salazar and Elyse Bella.

W Talent Management's Pia Campos and Joanne Samson.

Starlink's Rodel Nace and Kris De Jesus.

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