The New MEN-tality

Philippine fashion has traditionally been a girl thing, but not for long. Designers usually conceptualize their women's collections then the male portions are afterthoughts. But as a style iconoclast once declared, the times, they are a-changin'. When you go to the malls or look up at the billboards, the men's street looks have most certainly advanced aesthetically, edging closer and closer to style's forefront.

So just to further advance this style revolution, very soon, Men's Week will be held at all Ayala Malls. Yup, from Trinoma in Quezon City, Greenbelt and Glorietta in Makati, and all the way to Marquee in Angeles, there will be all-male, all-the-time fashion shows!

Go-sees were held for this landmark event last Sunday, and here are the photos of all the hard work behind the scenes. There are forty slots that have to be filled, so there will be more go-sees to come. Watch out for mo updates!

It's official, a fashion event that is exclusively for the boys.

We got his back.

This is how we do it, fashion show director Ariel Lozada explains to the models, while stylist Noel Manapat agrees.

Walk this way. . .

As Derek Zoolander, the definitive male model parody would say, i give my best blue steel look.

Another angle of that blue steel look.

Listen . . . to the song here in my heart . . . huh?

More to come!